What does reinventing your professional self look like? As we continue to face many obstacles throughout the pandemic, many of us have used 2020 as an opportunity for “reinvention”.  Brands have used this period of change to “rebrand” or implement intriguing new services. Did you know Southwest Airlines now has their own wine subscription service? Or you can now drive thru a “Chipotlane” to pick up food at Chipotle instead of the traditional counter pickup? Small businesses are also pivoting. According to a survey from Small Business Trends, “92% of businesses have pivoted their business in at least one way.” As individuals, we are our own brand. We have a mission, core values, and of course- strengths. Taking the time to use 2021 as a period of change and reinvention is an exciting opportunity to exercise our strengths in this virtually focused era. Just as businesses are experimenting with different offerings during this global crisis, let’s think about what we can offer ourselves in terms of our career. First, let’s think about why we may want to “rebrand” or “reinvent ourselves.” Is it because different industries are booming while others remain stagnant? Environments are changing, the world is becoming more and more digitally focused.  Maybe you want to explore a new passion, acquire a position that is permanently remote, or

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