The strongest resumes are those that demonstrate the impact of a candidate’s achievements. When an employer reviews a resume that showcases metrics, they are noting specific results executed by the candidate. Often, we have many accomplishments throughout our careers that we may have difficulty recalling or quantifying.

The key to quantification is tracking and documenting our achievements on a regular basis. For example, if a sales Manager has a goal of selling $100K in Q1 but exceeds his or her sales goal by 20%, this is an achievement that can be included on a candidates resume as it presents specific metrics. Most importantly, it shows that the candidate exceeded their goal. If the Sales Manager tracks performance quarterly, it will be easy to include on his or her resume.

Showcasing metrics can also demonstrate to employers the type of outcomes you can achieve for their company. If your resume includes metrics that show you exceeded goals year over year, this is an indicator of your future job performance.

Strategies for quantifying your achievements:

Keep track of your goals on a quarterly basis: At the beginning of each quarter, write down 3 goals that you set out to achieve. At the end of the quarter, note your progress by including metrics. For example: If a Social Media Manager wants to engage 1,000 new followers by the end of Q3, the employee would note how many followers were gained at the end of the quarter.

Assess percentage increases: Analyze the value of the achievement. If an employee exceeds their goal by 1% in Q1 versus 10% in Q3, include the metric that would make you a key competitor amongst your peers.

Highlight the goals you exceeded and assess their value: If you have several achievements that include metrics, select the achievements that are related to the job you are targeting.

Examples of achievements you can quantify:

1. Cost savings initiatives
2. Social media engagement (followers, likes)
3. Budgeting (Range of budgets you have worked with)
4. Sales Goals
5. Financial Analysis
6. Staffing or quantity of employees hired
7. Project management deadlines or number of projects you work on
8. Time Savings or Increased Output

In many cases it is not clear what the metrics are associated with your work. That is where you can use the above list to get creative. Quantifying your achievements and including metrics on your resume is another way to market yourself in the industry.

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